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Britain Remade - “A Movement for People Who Want to See Change"
Brand Launch
Key responsibilities included:
• Led the delivery of the brand’s visual identity, messaging, and digital assets to ensure consistency across all platforms and touch-points, ensuring the campaign's positioning resonated with target audiences.
• Directed the campaigns creative efforts, ensuring they were aligned with the broader objectives of advocating for economic renewal, growth, and innovation. Managed the integration of digital and traditional media into a cohesive plan that ensured maximum impact.
• Served as the primary point of contact for the client, providing regular updates and reporting on campaign progress, results, and insights. Delivered reports on key performance metrics, campaign performance, and ROI to ensure alignment with client expectations and project milestones.
• Managed campaign budgets.
• Coordinated internal teams, external suppliers, and agencies to deliver campaign assets on time. Ensured smooth collaboration between design, content, digital, and media teams to meet deadlines and maintain the highest standard.
• Led the development and launch of the campaign's digital presence, including the website, paid digital campaigns, social media activation, and targeted ads, ensuring all digital efforts were aligned with the brand’s tone and message.
• Oversaw the planning and execution of in-person events across key cities in the UK, aimed at driving engagement and generating media attention. Coordinated logistics, speakers, and event materials to ensure successful activation and impactful messaging.
• Worked closely with the media team to secure earned media coverage, build relationships with journalists, and amplify campaign messages through press and news outlets, ensuring the campaign received maximum exposure.
• Managed post-launch reporting, reviewing campaign data and analytics to optimise performance across channels and refine strategies as needed to ensure ongoing success and long-term impact.
Results
• Successfully established a brand that has grown from strength to strength over the past three years
• Campaign has garnered strong support across the UK, resulting in over 50,000 followers on the website and a combined social media following of 20,000
• The campaign has played a pivotal role in overturning key legislation and has become a respected and influential organisation within the political sphere
In November 2022, we launched Britain Remade, a bold new campaign focused on advocating for economic renewal and a brighter future for the UK. The mission was clear: reignite growth, investment, and innovation by addressing the structural barriers that have long held the country back. At the heart of the campaign was a powerful call to action: “Let’s get back to what we’re good at.” The goal was to create a voice of hope and progress in an otherwise saturated and politically charged environment.
I was brought in to ensure the successful and timely launch of the company’s new website. With the deadline fast approaching and key pieces still in flux, my role was to bring structure, momentum, and clarity — fast.
I quickly assessed the existing materials, identified gaps, and aligned cross-functional teams around a clear, actionable launch plan. A key priority was building and executing a comprehensive, last-minute marketing strategy to support the website — ensuring it had the visibility, consistency, and impact needed to resonate with target audiences. From coordinating final creative assets to aligning messaging across all digital channels, I ensured every element was strategically integrated and delivered to a high standard. Stepping in under pressure, I provided the focus and leadership needed to get the launch over the line.
Post-launch, we rolled out a multi-channel campaign including paid digital advertising, social media activation, and a nationwide OOH presence. Our media plan strategically targeted key audiences, while earned media and in-person events across the UK drove deeper engagement and helped establish the campaign as a credible voice for change.
As part of the ongoing efforts, we continued to build the online presence, manage social media content, and coordinate the execution of offline events. These activations were designed to maintain momentum and reach a wide range of audiences across the country, while ensuring that Britain Remade stayed top of mind in political and public discourse. The campaign’s success was grounded in its ability to inspire action and rally support for economic change in the UK.
The Challenge
The biggest challenge was time. I was brought in at the final stage of the project, with the launch deadline fast approaching and critical components still unfinished. There was no room for delay, and I had to move quickly to get the campaign over the line.
On top of that, the team was facing significant resource gaps. Key roles in creative direction, strategy, and out-of-home (OOH) planning were either unfilled or under-supported — which meant I had to step in and lead across these areas to keep the campaign on track. While the lack of dedicated support in these streams limited how far we could push the creative, I focused on prioritising clarity, consistency, and delivery — ensuring we launched a campaign that met the brief and maintained momentum across channels.