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Britain Remade - “We’ve Got 7 Years. Let’s Get On With It.”
National Awareness Campaign (OOH + Digital)
Key responsibilities included:
• Led the end-to-end delivery of a national OOH and digital campaign highlighting the urgency of meeting the UK’s 2030 net zero goals
• Directed creative ideation in line with strategic campaign objectives
• Managed media planning and coordination with external media buying agency
• Oversaw all elements of creative development, ensuring brand consistency across platforms
• Coordinated internal and external stakeholders, acting as the key point of contact for the client
• Managed timelines, production schedules, and quality control from concept through delivery
• Directed organic and paid social media strategy in tandem with campaign messaging
• Delivered post-campaign amplification through production of high-quality photography and videography
• Ensured seamless integration across all campaign touchpoints, reinforcing Britain Remade’s brand as a credible and solutions-led voice in energy reform
Results
• Raised national awareness on the urgency of clean energy reform on the public agenda
• Campaign reached millions across high-footfall areas through large format OOH placements and targeted digital media
• Stakeholder engagement at the Labour Party Conference - the campaign prompted engagement across key political, industry, and media stakeholders - including follow-up interest from journalists and politicians
As part of its ongoing mission to advocate for economic growth and infrastructure reform, Britain Remade launched a national campaign to highlight the urgency of meeting the UK’s 2030 clean energy goals. Focusing on the critical need to reform the planning system and unlock clean energy infrastructure, the campaign combined impactful messaging with a bold visual presence — across both digital platforms and high-visibility OOH (Out-of-Home) media - at the Labour Party Conference in Liverpool.
As the Creative Project Manager, I led the end-to-end delivery of the campaign — managing internal teams and external production partners to ensure the work was delivered on time, within budget, and to a high creative standard. I acted as the strategic link between creative execution and campaign objectives, making sure every element — from concept through to final delivery — stayed aligned with the organisation’s mission and messaging.
I oversaw timelines, budgets, and approvals while navigating the fast-paced nature of a live political moment. This included coordinating digital and OOH assets across multiple locations, managing tight turnarounds, and resolving challenges in real-time. My role required sharp organisation, strong leadership, and constant collaboration to keep all moving parts connected and on track. The result was a bold, impactful campaign that made a clear statement in a high-stakes environment.
The Challenge
This project required both creative agility and thoughtful stakeholder management. The client was committed to making a strong public statement but approached the campaign with understandable caution — especially given the evolving political context. As the general election neared, shifts in legislation and public sentiment led to frequent changes in creative direction and campaign priorities.
Over several months, we navigated multiple rounds of feedback and rework, as the brief continued to evolve. These shifts impacted external partners and internal workflows alike, requiring clear communication, flexibility, and steady coordination to keep everyone aligned and moving forward. It was a delicate balance — adapting quickly to change while keeping the campaign on track and strategically focused.
It was a collaborative balancing act — keeping the project moving forward while creating space for the vision to develop in response to a changing political landscape. Navigating this required adaptability, clear communication, and steady leadership to guide the project through shifting priorities.
