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ENA - "The Big Power Up"

National Awareness & Attitude Shift Campaign Pitch

Key responsibilities included:
• Managed end-to-end delivery of a three-stage pitch across multiple agencies
• Built and maintained the full project timeline, ensuring coordination across creative, strategy, media, and delivery workstreams
• Acted as the central point of contact between internal teams, agency partners, and client stakeholders
• Supported the development of key campaign components: creative platform, messaging framework, video concept, OOH, social plan, website, and public affairs strategy
• Ensured creative cohesion and brand consistency across all outputs, from concept to execution
• Facilitated WIPs, managed multiple feedback rounds, and navigated evolving client needs
• Translated complex and shifting requirements into clear, actionable deliverables for the team
• Oversaw the collation and polish of final pitch materials, ensuring everything was presentation-ready
• Presented key sections of the pitch to the client — communicating the creative strategy and delivery plan with clarity and confidence

Results

• We progressed to the fourth and final round of an extensive pitch process, ultimately being shortlisted among the top three agencies. Although we didn’t win the account, the work was incredibly well received — with particular praise for our strategic clarity, creative cohesion, and ability to align cross-agency teams under a unified vision. Given the complexity of the brief and the competitive nature of the tender, reaching this stage was a significant achievement and a strong reflection of the value we brought to the process.

The Grid Upgrade pitch set out to tackle one of the most complex communications challenges in the UK’s energy transformation — shifting public perception from scepticism and resistance to support and informed awareness. At its heart, the brief was about reframing uncertainty into understanding, building a mindset that embraced the need for a modernised grid as a vital step toward achieving a cleaner, more reliable energy future.

I acted as the coordinator across a high-pressure, three-stage pitch process involving three partner agencies. My role required tight coordination of multiple workstreams, ensuring cohesion across creative, strategic, and operational outputs, and managing a large volume of moving parts to meet deadlines and maintain momentum throughout.

Together, the partnership developed a fully integrated communications plan — covering everything from the creative platform and brand strategy to public affairs and media planning. This was a deeply collaborative and high-stakes pitch, requiring exceptional organisation, stakeholder management, and creative quality control. The result was a comprehensive, joined-up proposal with a clear path to changing public sentiment around one of the UK’s most critical infrastructure upgrades.

The Challenge

This was a complex four-stage pitch that brought together three partner agencies — each with different ways of working and no prior experience collaborating. The biggest challenge was ensuring alignment across all workstreams, while maintaining a consistent strategic thread throughout the process. As feedback evolved between stages, we had to quickly pivot, refine, and reframe ideas without losing momentum or coherence. My role was to keep everyone moving in the same direction — managing timelines, creating shared visibility, and ensuring that every output reinforced the core strategy. It required clear communication, flexibility, and strong coordination to bring multiple moving parts together as one unified pitch.

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