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Project Tempo - "Faster pathways to a sustainable and productive society""
Global Brand Development and Identity Project
Key responsibilities included:
• Led the end-to-end project delivery across strategy, naming, design, and brand language
• The central point of coordination between strategy, creative, and client teams
• Managed complex timelines, budgets, and resources across 6+ markets
• Developed and implemented in-country marketing strategies to position and strengthen the brand
• Facilitating workshops and feedback sessions to align international stakeholders
• Implementing project management systems to track deliverables and campaign performance
• Overseeing creative asset production while ensuring brand guideline compliance
• Supported the development of a scalable brand system and toolkit for future use
• Managing multiple agency partnerships and approval processes
• Ensured cultural and regional considerations were factored into the creative output
Ensured clarity and alignment at each project phase, from discovery to launch
Managed the brand launch, and coordinated the phased brand rollout across the EU and key international markets — including the UK, France, Spain, Italy, the US, and Poland
Results
• A dynamic, adaptable brand system positioned for global growth and advocacy
• Unified brand presence across 6 international markets
• Industry thought leadership positioning through innovative campaigns
• Accelerated market entry with strong audience engagement
• Foundation for long-term brand credibility and business growth
Project Tempo presented a unique opportunity to build a brand from scratch for a new global organisation. Its goal was to help create a more sustainable and productive society by unlocking faster, effective solutions to global challenges. This required developing a business strategy and brand that worked globally while remaining aligned to a single, purpose-led mission.
As lead project manager and brand manager, I oversaw the end-to-end build and rollout across key markets: France, Poland, Italy, the UK, the US, and Belgium (Brussels launch). I combined creative project management with brand management expertise to deliver a cohesive global presence.
The Approach
I led an 8-month initiative that balanced strategic brand development with creative execution:
Phase 1: Research & Brand Development (Months 1-2)
- Conducted multi-market research to ensure cultural resonance
- Developed brand identity, guidelines, messaging framework, launch toolkits, and asset production
- Created scalable brand system for global consistency
Phase 2: Strategic Launch (Months 3-8)
- Soft launch: Viral teaser campaign and test website
- Hard launch: Brussels flagship event that became industry talking point
- Country rollouts: Localised campaigns featuring regional influencers and cultural moments
This global project deepened my expertise in navigating cultural complexity while maintaining brand integrity. I developed expertise in balancing global coherence with regional authenticity. I honed my skills in leading distributed teams, scaling creative operations, and navigating complex stakeholder landscapes. This experience solidified my unique capability to blend strategic brand management with agile project leadership—transforming ambitious visions into market-ready realities that resonate across cultures while driving measurable business impact.
The Challenge
Creating a single brand that could work across multiple markets was our biggest challenge. Rather than different versions for each country, we needed one universal brand that could roll out globally- flexible, culturally sensitive, and purpose-driven. I focused on building a strong foundation that was simple, meaningful, and adaptable, ensuring brand language, visuals, and tone translated well across regions without losing impact.
